Sunnah Labs

What we did

Sunnah Labs was a startup supplement brand that needed a complete ecommerce website built from scratch.

The brand focuses on halal-certified supplements for customers who want clean ingredients, trusted manufacturing, and products aligned with their faith and health goals. Because this was a new brand, the website needed to do more than display products. It had to build trust quickly, explain the brand mission clearly, and make it easy for visitors to find the right supplements.

We built the website around a clean shopping journey, with featured bundles, shop-by-need categories, bestsellers, customer reviews, trust badges, brand values, FAQs, and newsletter sign-up.

The website was designed to help customers understand what Sunnah Labs offers, why the products are different, and how to shop based on their needs, including gut health, energy, hydration, immunity, beauty, skin, sleep, stress, and women’s wellness.

From start to end

The project started with a blank foundation. Sunnah Labs needed a website that could launch the brand properly and support ecommerce sales from day one.

We structured the homepage around the customer journey. Instead of overwhelming visitors with every product at once, the website first highlighted key bundles and offers, including the Immunity/Gut Bundle, Energy & Hydration Pack, and Fantastic 4 Stack.

We then organised the store around “Shop by Need” categories, making it easier for customers to browse based on their health goals rather than having to search through individual products manually.

Trust was a major focus. In the supplement market, customers need reassurance around quality, safety, and ingredients. We added clear messaging around clean ingredients, no fillers or artificial additives, UK-based GMP manufacturing, halal certification, and customer-first product design.

The brand section explained Sunnah Labs’ mission to provide trusted halal nutrition for Muslim consumers in the UK, while also making the products accessible to people from different backgrounds.

We also added customer reviews, FAQs, delivery and discount messaging, and email capture to support future customer retention and promotions.

The results we delivered

• Remade the website into a clearer, more professional online presence.
• Highlighted Eyecare Express’ strongest trust signals, including 350+ five-star reviews and 40+ years of experience.
• Built the page around same-day bookings, phone calls, WhatsApp messages, and walk-ins.
• Made advanced services easier to understand, including 3D OCT scans, MECS, and cardiovascular retinal AI screening.
• Improved the website structure for local patients searching for eye tests in Woodford Green and East London.
• Added clear calls to action for phone booking, WhatsApp contact, and same-day appointments.
• Presented patient reviews more prominently to build trust before enquiry.
• Created a stronger conversion-ready foundation for future traffic, local SEO, ads, or referral campaigns.Built the Sunnah Labs ecommerce website from scratch.
• Created a professional online store for a startup halal supplement brand.
• Structured the website around featured bundles, bestsellers, and shop-by-need categories.
• Improved product discovery across needs such as gut health, energy, immunity, sleep, beauty, and women’s wellness.
• Added trust-building sections around halal certification, clean ingredients, UK manufacturing, and customer-first product design.
• Created a clearer shopping journey from homepage to product selection.
• Added review proof and FAQs to reduce buyer hesitation.
• Included newsletter sign-up to support future promotions, discounts, and customer retention.
• Helped the brand launch with a more credible and conversion-ready ecommerce presence.